When sales continue to falter, and it seems you’ve tried everything, a notion eventually comes into view: maybe you should consider using a sales consultant. It wasn’t your first thought, of course. I've been hired as a CEO twice to focus on establishing a sales and marketing infrastructure. You may not have the budget to hire an accomplished, experienced full time VP of Sales or have the desire to position a CEO. Consider a fractional partner to help you with this. There are a number of areas we can help with.